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Enormous from the Inside, Small from the Outside? Brazil’s Role in the Flow of Emerging Consumer Behaviors
December 4, 2024
Why valuing our unique aspects AND staying open to external transformations are complementary, not opposing strategies.
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Is Winning Really Taking It All?
October 29, 2024
Why High Bets in Being Trustworthy Is a Winning Strategy in a Distrustful Country
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The mistake of understanding people (only) through their public personas
October 1, 2024
Public life, private life, and secret life - why do we place so much importance on the first one when the greatest insights lie in the other two?
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The trap of "let's see if it sticks" in marketing
September 2, 2024
And why truly mutually beneficial value propositions create healthy and long-lasting brands
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Suddenly gray
July 30, 2024
Why is redefining the place of middle age in culture is a social and economic urgency?
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The new etiquette of silence
June 19, 2024
How conversations without closure might be making us more anxious and lonely
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⏳ The pain of excess: why making choices is getting harder and how can we help?
May 27, 2024
If abundance is the rule, helping to choose is an undervalued mission.
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Is ensh*ttification coming for insights? | 5 questions for... Els Dragt
May 13, 2024
How more becomes less when quality becomes secondary
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