Blog

What's on our minds?

The mistake of understanding people (only) through their public personas
October 1, 2024
Public life, private life, and secret life - why do we place so much importance on the first one when the greatest insights lie in the other two?
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The trap of "let's see if it sticks" in marketing
September 2, 2024
And why truly mutually beneficial value propositions create healthy and long-lasting brands
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Suddenly gray
July 30, 2024
Why is redefining the place of middle age in culture is a social and economic urgency?
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The new etiquette of silence
June 19, 2024
How conversations without closure might be making us more anxious and lonely
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⏳ The pain of excess: why making choices is getting harder and how can we help?
May 27, 2024
If abundance is the rule, helping to choose is an undervalued mission.
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Is ensh*ttification coming for insights? | 5 questions for... Els Dragt
May 13, 2024
How more becomes less when quality becomes secondary
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