Challenge:
Improving the brand experience of passengers at major airports in Brazil.
Understand cultural nuances and category relationships to support a client's entry into a new region.
Mapping the customer journey and identifying opportunities to improve the experience for end customers in a technical and complex category.
Exploring new revenue streams in urban mobility and assessing opportunities by potential and market value.
Mapping the main promotional mechanics for flights and travel globally and identifying those with the greatest future potential and cultural fit.
Understanding how fashion references are translated into outfit choices among women with middle and low incomes.
Mapping the key transformations in loyalty programs and identifying the directions with the greatest potential for the client's business.
Adjust the e-commerce experience to account for cultural differences and varying levels of user experience.
Mapping potential future directions in communication, digital resources, and customer relationships within the utilities sector.
Mapping the main global trends in healthy eating and identifying those with the greatest potential for the local market.
Immerse the client in the rising sports practices in the country and showcase the most prevalent aesthetics in sports clothing and accessories.
Understanding the competitive dynamics and value propositions in secondary education beyond the surface-level discourse.