Challenge:
Improving the brand experience of passengers at major airports in Brazil
Mapping the customer journey and identifying opportunities to improve the experience for end customers in a technical and complex category
Exploring new revenue streams in urban mobility and assessing opportunities by potential and market value
Mapping the main promotional mechanics for flights and travel globally and identifying those with the greatest future potential and cultural fit.
Mapping potential future directions in communication, digital resources, and customer relationships within the utilities sector.
Mapping the main global trends in healthy eating and identifying those with the greatest potential for the local market.
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