Challenge:
Improving the brand experience of passengers at major airports in Brazil
Mapping the customer journey and identifying opportunities to improve the experience for end customers in a technical and complex category
Making the brand's portfolio more intuitive and user-friendly for buyers and partners.
Understand the purchasing journey and the role of brands in ceramic tiles.
Map the aspects of patient and physician experiences that influence the prescription of neurological medications.
Adjust the e-commerce experience to account for cultural differences and varying levels of user experience.
