Challenge:
Understand cultural nuances and category relationships to support a client's entry into a new region
Exploring new revenue streams in urban mobility and assessing opportunities by potential and market value
Mapping the main promotional mechanics for flights and travel globally and identifying those with the greatest future potential and cultural fit.
Understanding how fashion references are translated into outfit choices among women with middle and low incomes.
Mapping the key transformations in loyalty programs and identifying the directions with the greatest potential for the client's business.
Adjust the e-commerce experience to account for cultural differences and varying levels of user experience.
Mapping the main global trends in healthy eating and identifying those with the greatest potential for the local market.
Immerse the client in the rising sports practices in the country and showcase the most prevalent aesthetics in sports clothing and accessories.
Understanding the competitive dynamics and value propositions in secondary education beyond the surface-level discourse.
