Challenge:
Understand cultural nuances and category relationships to support a client's entry into a new region
Understand the purchasing journey and the role of brands in ceramic tiles.
Understanding how fashion references are translated into outfit choices among women with middle and low incomes.
Immerse the client in the rising sports practices in the country and showcase the most prevalent aesthetics in sports clothing and accessories.
Understanding the competitive dynamics and value propositions in secondary education beyond the surface-level discourse.
