Cases

Fashion: From Inspirations to Outfits

Culture
Brand&Comms

Challenge:

Understanding how fashion references are translated into outfit choices among women with middle and low incomes.

We conducted in-person interviews with women from various cities in Brazil, where they shared their main fashion inspirations and created outfits from what they had in their wardrobes for different occasions. In addition to the interviews, all visual documentation was included in the analysis, illustrating the journey—from inspiration to daily wear—with its adaptations and adjustments along the way.