Rodrigo dos Reis is a specialist in contextual and societal transformations and their effects on consumption, with over 20 years of experience. His extensive work across various industries provides him with a unique perspective on how cultural, social, and technological factors influence people's choices on a macro level.
His expertise spans qualitative and quantitative methodologies, secondary data analysis, cultural and trend analysis, future scenario planning, workshop facilitation, and the application of innovation frameworks.
Winner of the Global Qualitative Researcher 2020 award from QRCA
Very well evaluated speaker in open, paid and in-company events. Have a speaking assignment in mind?
We work with a network of professionals who bring practical application to the insights we gain from context and people. This network includes designers across various specialties (graphic, strategic, web, industrial), video editors, economists, and other fields of knowledge.
With their expertise, we can develop prototypes, business plans, training materials for internal teams, and explore a range of other possibilities based on the lessons learned from our projects.
Have something in mind? Let's talk!
Our Trend Scouts are experts from Humanities, Marketing, or Design who collaborate with us on a project basis to investigate global trends that impact your business. They explore areas such as new products, services, value propositions, and cultural, behavioral, and value transformations.
Their presence in the world's most influential cities provides us with a global perspective and delivers fully customized insights. Unlike generalist trend reports—which can be vague, lacking context for your business, and sometimes akin to horoscopes (hence low value and given for free in exchange for your email)—our work with Trend Scouts offers rich context, nuance, and actionable insights that only tailor-made solutions can provide.
Markets mature and evolve at different speeds and with unique characteristics around the world. Analyzing these differences and cultural specifics is essential for understanding where things are going.
See some of the projects we've already done with Trend Scouts
