Cases

Criteria for Neurological Medication Prescription

Customer Experience
Customer Journey
Healthcare&Pharma

Challenge:

Map the aspects of patient and physician experiences that influence the prescription of neurological medications.

To explore the factors that affect the prescription of medications for a specific neurological condition, we conducted research with neurologists from various backgrounds as well as patients living with the condition. In addition to interviews, we used diaries and visual exercises with both groups to gain deeper insights into their daily routines, allowing us to go beyond just what they say and understand more nuanced details.