To explore future trends in the utilities sector (electricity, gas, water services), we activated our Trend Scouts to investigate the landscape. We selected markets based on variables such as company ownership (state-owned, mixed, or private), market type (open or closed), and market maturity. Our evaluation covered communication strategies, available features, business models and growth, physical and digital customer relationship channels, and overall innovative initiatives within the sector. We identified key themes and signals in each market and conducted an aggregated analysis of macro-level trends.