Challenge:
Improving the brand experience of passengers at major airports in Brazil
Understand cultural nuances and category relationships to support a client's entry into a new region
Mapping the customer journey and identifying opportunities to improve the experience for end customers in a technical and complex category
Exploring new revenue streams in urban mobility and assessing opportunities by potential and market value
Assessing potential and understanding the nuances of three sectors in Latin America.
Making the brand's portfolio more intuitive and user-friendly for buyers and partners.
Understand the purchasing journey and the role of brands in ceramic tiles.
Map the aspects of patient and physician experiences that influence the prescription of neurological medications.
Mapping the main promotional mechanics for flights and travel globally and identifying those with the greatest future potential and cultural fit.
Understanding how fashion references are translated into outfit choices among women with middle and low incomes.
Mapping the key transformations in loyalty programs and identifying the directions with the greatest potential for the client's business.
Adjust the e-commerce experience to account for cultural differences and varying levels of user experience.
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